I just read this great article by Douglas Karr, some marketers freaked out when Google announced their changes for Search Engine Organization (SEO).
The best part in this article was the following:
“You can still review Webmaster data to understand the keywords that are driving the most content – but you can apply it to the content that’s driving the most views and conversions. Understanding the context around the keywords you were writing about can provide a ton more insight into what’s popular or not popular.”
Marketers need to pay more attention to their content, which was supposed to be the most important part since…well…EVER!!!!
Happy reading
Did you get caught in this panic cloud? Share your experience with us below or feel free to drop me a comment below or join me on Facebook, Twitter, Pinterest, LinkedIn or Instagram, I look forward to hearing from you.
Dr. Maria Frangieh is a successful and visionary entrepreneur. Awarded the Marketing 2.0 Influencer Award 2022 in recognition of her contributions to the field of marketing and advertising and Women's Entrepreneur Award 2023. Founder and CEO of Socialprise an award winning digital marketing, training and communications agency operating globally since 2005. Founder of the initiative Watani supporting Lebanese businesses to grow their business and export their products, Working Remotely Tools an affiliate marketing website helping people working remotely work more efficiently, Plan Ahead Calendar showcasing digital calendars to help businesses never miss an event and Shop the Twist an online marketplace and trading business offering SMEs access to big markets.
Throughout the years, Dr. Maria has been mentoring international start-ups and established businesses helping them grow their operations and expand internationally. She is also a consultant for many brands, CEOs and public figures supporting them with their professional digital image.
Dr. Maria Frangieh is also a university lecturer in Digital Transformation, Digital Marketing and e-commerce since 2005, she holds a Doctorate degree in Web Technologies and Knowledge Sharing. She teaches at Université Saint Joseph, Haigazian University, guest lecturer at SKEMA University and Durham University. She is also an international speaker and trainer in entrepreneurship and digital marketing.
