Today’s infographic is about the Top 5 Types of Facebook Fans & How You Can Engage Them.
This infographic reminds me of the 5 types of customers:
- Loyal Customers: They represent no more than 20 percent of our customer base, but make up more than 50 percent of our sales.
- Discount Customers: They shop our stores frequently, but make their decisions based on the size of our markdowns.
- Impulse Customers: They do not have buying a particular item at the top of their “To Do” list, but come into the store on a whim. They will purchase what seems good at the time.
- Need-Based Customers: They have a specific intention to buy a particular type of item.
- Wandering Customers: They have no specific need or desire in mind when they come into the store. Rather, they want a sense of experience and/or community.