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Types of Facebook Fans and How to Engage Them

by Dr. Maria Frangieh

Today’s infographic is about the Top 5 Types of Facebook Fans & How You Can Engage Them.

This infographic reminds me of the 5 types of customers:

  • Loyal Customers: They represent no more than 20 percent of our customer base, but make up more than 50 percent of our sales.
  • Discount Customers: They shop our stores frequently, but make their decisions based on the size of our markdowns.
  • Impulse Customers: They do not have buying a particular item at the top of their “To Do” list, but come into the store on a whim. They will purchase what seems good at the time.
  • Need-Based Customers: They have a specific intention to buy a particular type of item.
  • Wandering Customers: They have no specific need or desire in mind when they come into the store. Rather, they want a sense of experience and/or community.

Do you think there are other types that were not listed?

Facebook Fans

by Pagemodo on Slideshare

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