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Practical Info: Name Your Business with SEO in Mind

by Dr. Maria Frangieh May 16, 2024

written by Dr. Maria Frangieh May 16, 2024

Choosing the right name for your business is crucial, not just for brand identity but also for search engine optimization (SEO).
When naming our business we always look for a unique name and disregard the main keywords. Here are ten tips to help you find an SEO-friendly business name and ensure it enhances your online visibility.

1. Identify Relevant Keywords

Research and list keywords relevant to your industry and services. Using keywords in your business name can help improve your search engine ranking and make it easier for potential customers to find you.

2. Use Keyword Tools

Utilize tools like Google Keyword Planner or Ubersuggest to find high-volume, low-competition keywords. These tools can help you identify which keywords are most searched by your target audience, guiding you in choosing a name that boosts your SEO.

3. Keep It Short and Memorable

Choose a name that is short, catchy, and easy to remember. Shorter names are easier to remember and type into search engines, which can improve your online visibility.

4. Check Domain Availability

Verify that the domain name corresponding to your business name is available. Use domain registrars like GoDaddy or Namecheap to check the availability of your desired domain. A matching domain name is vital for SEO.

5. Avoid Special Characters and Numbers

Steer clear of special characters and numbers in your business name. Special characters and numbers can complicate search queries and make it harder for people to find your business online.

6. Ensure It’s Unique

Conduct a thorough search to ensure your business name is unique. Use Google, social media, and trademark databases to check if the name is already in use. A unique name avoids confusion and potential legal issues.

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7. Consider Local SEO

Include your city or region in the business name if you are targeting a local market. This can improve your local SEO, making it easier for nearby customers to find your business when searching for local services.

8. Think Long-Term

Choose a name that can grow with your business and won’t limit you as you expand. Avoid names that are too specific to a particular product or service if you plan to diversify in the future.

9. Verify Social Media Handles

Check the availability of your business name across major social media platforms, you can also use namecheckr. Consistent branding across all channels is important for SEO and brand recognition

10. Test for SEO Potential

Do a trial search on Google with your chosen name to see what results come up. This can give you an idea of the competition and whether your name will stand out in search results.

Naming your business with SEO in mind is a strategic process that can significantly impact your online presence and success. By following these tips, you can ensure that your business name not only reflects your brand identity but also enhances your discoverability in search engines. Remember to keep it simple, relevant, and unique, and always check for availability across domains and social media platforms to maintain a consistent and effective online presence.

Are you ready to take the next step for your business?

Socialprise‘s team of experts is here to assist you you uplift your brand in a competitive market. Together, we can create a brand that is both powerful and enduring. Contact us today for a consultation and learn how we can help you achieve maximum impact.

Take the first step towards amplifying your brand’s reach. Contact us for a consultation!

Dr. Maria Frangieh

Dr. Maria Frangieh is a successful and visionary entrepreneur. Awarded the Marketing 2.0 Influencer Award 2022 in recognition of her contributions to the field of marketing and advertising and Women's Entrepreneur Award 2023. Founder and CEO of Socialprise an award winning digital marketing, training and communications agency operating globally since 2005. Founder of the initiative Watani supporting Lebanese businesses to grow their business and export their products, Working Remotely Tools an affiliate marketing website helping people working remotely work more efficiently, Plan Ahead Calendar showcasing digital calendars to help businesses never miss an event and Shop the Twist an online marketplace and trading business offering SMEs access to big markets. Throughout the years, Dr. Maria has been mentoring international start-ups and established businesses helping them grow their operations and expand internationally. She is also a consultant for many brands, CEOs and public figures supporting them with their professional digital image. Dr. Maria Frangieh is also a university lecturer in Digital Transformation, Digital Marketing and e-commerce since 2005, she holds a Doctorate degree in Web Technologies and Knowledge Sharing. She teaches at Université Saint Joseph, Haigazian University, guest lecturer at SKEMA University and Durham University. She is also an international speaker and trainer in entrepreneurship and digital marketing.