Ramadan is here and with it comes a big shift in the social media platforms. It is the perfect opportunity to drive engagement and sales!
In fact, here are some facts that you might find interesting to your brand:
– 86% of the people on Facebook in the Middle East celebrate Ramadan
– When it comes to Ramadan itself, people on Facebook spend more time on the platform. Facebook saw 5% increase in use across all people on the platform in the Middle East. That means 57.6M extra hours to capture attention!
– A significant increase is seen in retail activities late at night. In fact, 4 am sees the biggest increase in retail conversions during the holy month, with 4.84x more mobile conversions during Ramadan compared to non-Ramadan months.
So, what to do with this information? Here are some tips!
– As well as reaching a broad audience, consider the tools and solutions that can drive specific actions.
– Inspire people on how they should celebrate Ramadan using Instagram. Don’t forget to relate your brand to your inspiration.
– Get to know your audience! It is not easy to capture their attention. But the easiest way is to deliver something that they are most interested in.
