If you are looking for a light, interesting, fun, educational and quick book to read Damn Good Advice (for people with talent!) by George Lois is the book you are looking for.
George Lois listed 120 Damn Good ones in his book and elaborated them in a brief yet very informative and fun! way.
Below are my favorite, I am sure some of them will encourage you to go buy the book and read it. Make sure to keep it close so you can read it as a reminder.
– But creating ideas without a work ethic to follow through is inconceivable to me.
– All creativity should communicate in a nanosecond.
– My first commandment: the word comes first, then the visual.
– “I’m sorry I could not have written a shorter letter, but I didn’t have the time” Abraham Lincoln.
– A trend is always a trap.
– You can never learn anything from a mistake!
– Tell the Devil’s Advocate in the room to go to Hell.
– If all else fails, threaten to commit suicide.
– Never, ever, work for bad people
– Sometimes, what the hell, go all out and be totally outrageous.
– Most designers forget that their work must talk to human beings.
– A creative person without a sense of humor has a serious problem.
– The only thing that gets better when it gets bigger is a penis.
– When you meet your mate, don’t let her (him) get away. (Your creative juices will flow forever)
– If you’re a man, and you still think a woman can’t compete with you, she’s about to blindside you, pal.
