Are you managing a brand online? This social media tip is one off the most important tips to keep in mind: NEVER TAKE IT PERSONAL.
Keep this in mind, EVERY time you read a comment about the content, the brand itself, a message, and email!Even if you are managing the brand online, it is not you that is being addressed, it is the brand itself, and your reaction will be viewed as the brand’s reaction.
So take a deep breath, swallow your anger, smile and reply in a diplomatic way 😉