If you are not already collecting customer data or you are already collecting it and want to improve it, here is how you can start your data collection process and refine it.

Why is Customer Data Important?

Customer data can include but is not limited to the first name, last name, email, phone number, and address. It is important to keep track of this data and collect it because you can reuse it to enhance your sales process in a cost-efficient way. Having access to this data, organizing it, and using it in advertising campaigns, in email campaigns, in analytics, or whenever needed will allow you to make better business decisions and benefit from a more refined targeting in ads. Read more about it in 7 Reasons Collecting Customer Data is Important for Your E-Commerce Businesses.

Tips to Improve Customer Data Collection

– Use a CRM to keep track of your customers details. – Add a newsletter to your website and encourage your customers and potential customers to subscribe. – Offer free e-books or discounts to encourage your customers to share their data. – Run a referral reward program and encourage your customers to share your products/services with others while collecting data from every user who benefits from the program. – Send a newsletter to your customers to update their profiles and share more data with you. – Run contests that drive the participants to your website where they need to fill out a form to participate. Giveaway gifts or freebies to the customers who are in your store and are willing to share their data.

How Can Customer Data Be Used?

The more the data collected the better it is. Why? Because you can categorize it. You can know more about your customers locations. You can use this data in Facebook, Instagram and Google ads for better results. When you have their phone numbers and emails you can retarget them with sms, whatsapp messages and email marketing campaigns and thus saving on advertising budgets.

Briefly don’t neglect your customer data collection, this information is crucial for your business growth. Looking for more information? Book your coaching sessions with me here. If you prefer to delegate this task to an agency, contact Socialprise here.